Communication – Image & Reputation – Media Training


Improve your visibility through the enhancement of your image.


Atelier DH offers support in Public Relations and Image.

We help executives and entrepreneurs to grow their business and their revenue sustainably.

We help politicians and elected officials to improve their visibility through the enhancement of their image.


Corporate Identity

We develop, together with you a credible and realistic professional identity based on your corporate values and principles.

We accompany you in the development of a communications strategy and design with you the long-term objectives.

To be successful you should know your corporate image and reputation in order to influence it.


Recent Works

  • Université de Lorraine ESM-IAE Metz

    Lectures in Intercultural-Communication and Public Speaking to students of the French and German Master course of studies in International Affairs and Business Management

  • Alcon Kaysersberg

    Financial communication project (M&A), divestment of the production site in Kaysersberg.

  • Tram 3

    Communication project in collaboration with Wegseisend and Duplex-Design for the extension of the Tram 3 from Basel (Switzerland) to Saint-Louis (France).

Financial communication

We specialise in financial communication of listed companies of the pharmaceutical industry. We regularly work on merger and acquisition projects…


Image Counselling

We offer individual coaching for executives and opinion leaders on Executive Presence.

We accompany leaders in the development of an improved communication behaviour to gain credibility and self-confidence with a dynamic personal brand and a professional image.

As part of this process, we are preparing leaders to:

  •  their respective roles as leaders
  •  their public appearances
  •  conferences and talks in front of an audience
  •  media interviews



Doris Horn was born in France (Moselle) and grew up in Germany (Saarland). She holds a MA in Management Sciences in Marketing and a BA of Business Economics in Finance from the Institut Supérieur Franco-Allemand de Techniques, d’Économies et de Sciences (ISFATES) from the universities of Metz and Saarbrücken.

She began her career in Public Relations and Corporate Communications within global companies of the pharmaceutical and aerospace industry, such as Novartis and Crossair (today Swiss). Furthermore she worked for Small and Medium-sized Enterprises like Obtree Technologies (today IXOS Software), Elektra Birseck and communication agencies …



Mathieu Harnist, Gesamtprojektleiter Tram 3, Bau- und Verkehrsdepartement des Kantons Basel Stadt

Im Rahmen des Projektes Tram 3 haben wir die Gelegenheit, mit Doris Horn zusammen zu arbeiten. Sie begleitet das Projekt kommunikativ zusammen mit ihrem Kollegen der ARGE Tram3. Wir schätzen ihre Erfahrung und Kenntnis der lokalen und regionalen politischen Gegebenheiten, was dem grenzüberschreitenden Charakter des Projektes sehr zu gute kommt. Auch die Koordination mit den französischen Partnern ist um einiges erleichtert, da sie deutscher und französischer Muttersprache ist. Die Zusammenarbeit mit ihr ist erfreulich und wir freuen uns, auf die kommenden Anlässe, bis zur Inbetriebnahme des Tram 3.

Yves Buelens, General Manager Recipharm Kaysersberg

We had the opportunity to work with Doris during the transition period of a site divestment from a multinational environment into an CMO structure. We integrated her in the site leadership team to handle the entire communication flow (internal and external) and to funnel all requests from the press, therefore functioning as a protective shield for the local team. The media training she gave was highly professional, very well prepared and containing a lot of practical tips and tricks. Her long time experience in the communication arena was a true added value. Her acumen and very strict follow-up, together with her eye for detail were the perfect ingredients in assisting the local team to succeed in dealing with the high pressure this difficult process of a site divestment entails. It was a true pleasure to discover that she was willing to put in the long hours when needed - for example with the long and late negotiations with the work council. I would especially like to highlight her sharp eye for analyses and teamwork approach. In summary, this working collaboration was very fruitful and we are looking forward to work again together whenever the occasion arises.

S. Nidh, Alcon Genève

J’ai eu l’occasion de travailler avec Doris pour accompagner l’un de nos dirigeants à la prise de parole. Elle a su lui apporter les conseils et la confiance nécessaires pour délivrer les messages-clés, tout en adoptant la bonne posture compte-tenu de la situation. J’ai reçu d’excellents retours sur son professionnalisme et son savoir-faire.  Par ailleurs, elle s’est toujours rendue disponible lorsque nous avons eu besoin d’un correspondent sur place pour gérer la communication, et accompagner nos dirigeants.

Our areas of intervention

Executive Presence

Personal and Professional Branding

Visual Authority

Intercultural Communication

Crisis Communication and Issues Management

Media Training

Business Etiquette